Marketing Manager

Kenworth of Richfield

The Marketing Manager will work independently to assist in the development and execution of marketing initiatives for the Hissong Group Dealership network to retain existing business, gain new business, increase efficiencies, and maximize marketing investment.

DUTIES AND RESPONSIBILITIES

• Work with business-segment leaders to determine market challenges, opportunities and priorities for implementation and focus.
• Analyze and report industry market dynamics, competitor movements and customer trends. Use this understanding to advise and assist in the development and implementation of marketing and report to business section leaders.
• Direct the planning, building, testing, execution and reporting of multi-channel marketing campaigns, with heavy reliance on digital marketing strategies and a strong understanding of basic interactive design principles and best practices for digital marketing and large-scale email communications.
• Seek and leverage feedback from customers to better understand their needs and advocate development of integrated business strategies that build stronger customer loyalty.
• Know and utilize project-management process, ensuring that corporate identity strategies and systems are applied, to create, produce and implement multi-channel campaigns as needed.
• Manage the companies? marketing platforms and campaign rollouts to ensure that each promotion is implemented accurately and within brand guidelines.
• Track Marketing campaigns effectiveness and report findings to stakeholders.
• Conduct online research and procure promotional items.

• Follow all accounting and procedural rules as outlined in the Company Employee Handbook.
• Comply with all safety policies, practices, and procedures. Report all unsafe activities to the Business Manager.
• Abide by the Company Drug Free Policy.
• Additional duties may be added as needed.